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La Mer: Well-Travel

Travel Retail Campaign             Concept / Art Direction

Pairing the renowned benefits of La Mer’s signature line with the skincare needs of worldly travelers,

the La Mer Well-Traveled campaign captured these international consumers’ attention with differentiating

visuals and relevant messaging that cut through the

saturated in-flight and Duty-Free retail beauty markets.

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Heated Pool
Swimming in Calm Sea
Magazine spread.jpg
Note Card.jpg
Image by Sirisvisual