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CatPal (Case Study)

Brand Identy / Package             Concept / Art Direction / Design

To communicate the expertise and progressive energy of CatPal — an online service that personalizes medical recommendations and products for felines — we designed a minimal, yet playful identity that replaces the expected references with bold colors, graphic shapes and typography that translate seamlessly across retail and digital environments. 

   

Created in collaboration with PlayWorkGroup.

Cute Cat
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Gray Cat Drinking From Faucet
Sleeping Cat
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Caressing a Cat