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CatPal

Case Study

Ilera wants to bring a new experience era of MMJ with formulated products to audiences from medical needs to well-being seekers in CBD booming market. We design a package system that speaks less pharmaceutical but more wellness to appear a wilder audience. Each formula is color-coded with a gradient that expresses an effect. The color also serves as a faster visual cue for brand recognition simultaneously; it holds a more stand-out appearance on the shelf when customers visit the dispensary.Created in collaboration with PlayWorkGroup.

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