MOST VALUABLE PAIRINGS – MVP
Concept, Graphic Design, Web Design, Print Design
Translating Under Armour’s MVP (Most Valuable Pairings)
bra-and-bottoms Guide via a graphic system amplified this launch campaign and allowed the brand to consistently communicate it across all marketing channels — from web and email platforms to physical out-of-house and in-store expressions.
Created in collaboration with PlayWorkGroup.