Woman on a Gym Mat

Under Armour: MVP

Most Valuable Pairings              Concept / Design

Translating Under Armour’s MVP (Most Valuable Pairings)

bra-and-bottoms Guide via a graphic system amplified this launch campaign and allowed the brand to consistently communicate it across all marketing channels —

from web and email platforms to physical out-of-house and

in-store expressions.


Created in collaboration with PlayWorkGroup.

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Workout with Slam Ball
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