Under Armour:
Launch Campaign

MVP             Concept / Creative Direction

Translating Under Armour’s MVP (Most Valuable Pairings) bra-and-bottoms Guide
via 
a graphic system
amplified this launch campaign and allowed the brand to consistently

communicate it across all marketing channels —

from web and email platforms to physical out-of-house and in-store expressions.

Created in collaboration with PlayWorkGroup.

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