To highlight the historic and modern significance of The Parkmor — a new residential apartment building in Harlem, situated steps from world-renowned landmarks, stunning parks, and captivating city life — we created an arresting brand identity as well as a print and digital sales kits that nod to the building’s craftsmanship, unique details, and the new lifestyle its rare fusion of culture and nature affords. 

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Created in collaboration with PlayWorkGroup.