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BERGDORF GOODMAN

I'M A GOODMAN CAMPAIGN

Brand Identity, Concept, Art Direction, Design

Aimed at dispelling the conception that Bergdorf Goodman

is limited to formal suits and expanding the retailer’s reach to a younger, broader the audience, the multimedia I’m a Goodman campaign featured real men, highlighting their unique qualities and style.
 

Created in collaboration with Chandelier Creative.

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