Bergdorf Goodman: I'm a Goodman
Relaunch Campaign / Braanding. Concept / Art Direction / Design
Aimed at dispelling the conception that Bergdorf Goodman
is limited to formal suits and expanding the retailer’s reach to a younger, broader the audience, the multimedia
I’m a Goodman campaign featured real men,
highlighting their unique qualities and style.
Created in collaboration with Chandelier Creative.