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Bergdorf Goodman: Campaign

I’m a Goodman             Concept / Creative Direction

Aimed at dispelling the conception that Bergdorf Goodman is limited to
formal suits 
and expanding the retailer’s reach to a younger, broader audience, the multimedia I’m a

Goodman campaign featured real men, highlighting their unique qualities and style.
Cre
ated in collaboration with Chandelier Creative.

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