Bergdorf Goodman: I'm a Goodman

 

Relaunch Campaign / Braanding.               Concept / Art Direction / Design

Aimed at dispelling the conception that Bergdorf Goodman

is limited to formal suits and expanding the retailer’s reach to a younger, broader the audience, the multimedia
I’m a Goodman campaign featured real men,

highlighting their unique qualities and style.
 

Created in collaboration with Chandelier Creative.